When you have to sell or rent an apartment or house it is essential to photograph them so that all their strengths are exalted and minimized the weak ones, so as to attract the eye of the potential buyer.
Captivating photographs that however reflect reality the chances of closing the deal increase: sharing very beautiful shots but distant from what the house actually is, could mean a pleasant surprise for the person concerned, leading to a stalemate.
Before immortalizing the rooms, which must all be included in the announcement we are going to publish, it is good to remember to prepare the house, that is, clean and tidy it up. This is because inevitably scrolling through the sites dedicated to rentals and sales, the most well-kept environments will stand out more, since they show the potential that apartment in all its beauty.
Now that everything is in place, it’s time to shoot: here are some practical tips on how to prepare the “set” and take photos almost like professionals, which will surely make you reach your goal.
Less is more
Photo Pexels | Dmitry Zvolskiy
It is not enough that the house is clean and tidy: it must also be bare, if possible, but not empty. This means that it needs to be depersonalized, that is, to eliminate all those characteristic elements of the person who has experienced it previously. The ideal is to shoot when the house has been partially emptied and the main objects and some details remain. Better avoid doing this when the rooms are completely empty: not only is the actual size of the apartment not rendered, but the photos will be buffers. Having reference points such as furniture is very helpful to the buyer.
Keep in mind that the photographs must be an advertisement for the apartment, so meet as many tastes as possible: they serve therefore few elements but ordered. Green light for some studied details, in particular the plants, which are always very appreciated.
Abundant with light
Photo Unsplash | Hutomo Abrianto
The more light the better: no one would like to move to a gloomy or dark environment, so it is very important especially if we have to sell or rent a small apartment, which is lit as much as possible.
All natural light sources must be at their maximum: pull up blinds and shutters, and above all taken in the morning by noon. Artificial light tends to alter the colors of the room, but if well studied it can help us by showing the lighting potential of even a small apartment; mixing natural and artificial is the best solution. Never use the flash.
One tip is to arrange digitally always photographs before publishing them, adjusting the light and balancing the white in order to return an image as faithful as possible.
Photograph the whole environment
Photo Pexels | Max Vakhtbovych
When taking pictures, you have to stand in the (strategic) corner of one of a room so as to include all space, returning an image as complete as possible. The camera is to be positioned horizontally and never vertically, so as to convey breadth and breath; using a tripod is recommended.
In the event that a room is particularly small, such as the bathroom, and the light is not favorable to us, ci can focus on some particular details, obviously the most beautiful, but still trying to respect the real dimensions and characteristics of the room. In fact, you have to be careful: those who see the photo might think that the whole room has been omitted both because it is not particularly beautiful and because you want to mask any defects or particularly ugly parts. You have to find the right balance.
Include balconies and windows
Photo Pexels | George Bek
If we have a particularly interesting view this should not be forgotten, so we include balconies, windows and everything they show if this is worthy of interest. In the city you can immortalize the period houses of the street, or the natural beauty that you can see, a detail that acquires even more weight when it comes to holiday homes. In this case, sight is very important and gives even more value to the home as a pleasant environment in a holiday context is highly sought after by buyers. If you can see the sea or the mountains from your home, remember not to hide them!
The entrance also wants its part
Photo Pexels | Meruyert Gonullu
To best complement your ad, it is important photograph the outside of the house as well. Even better would be to include in the photographs section the entrance, the entrance hall, the landing and any other spaces such as the garage or the cellar. In this way it will be as truthful as possible: the buyer will find himself in front of a serious seller / tenant and will choose your apartment even more consciously.
If it is then placed in a period context, perhaps photographing the building in all its completeness could make up for a small and not particularly bright apartment: nothing should be left to chance.
When you have to sell or rent an apartment or house it is essential to photograph them so that all their strengths are exalted and minimized the weak ones, so as to attract the eye of the potential buyer.
Captivating photographs that however reflect reality the chances of closing the deal increase: sharing very beautiful shots but distant from what the house actually is, could mean a pleasant surprise for the person concerned, leading to a stalemate.
Before immortalizing the rooms, which must all be included in the announcement we are going to publish, it is good to remember to prepare the house, that is, clean and tidy it up. This is because inevitably scrolling through the sites dedicated to rentals and sales, the most well-kept environments will stand out more, since they show the potential that apartment in all its beauty.
Now that everything is in place, it’s time to shoot: here are some practical tips on how to prepare the “set” and take photos almost like professionals, which will surely make you reach your goal.
Less is more
Photo Pexels | Dmitry Zvolskiy
It is not enough that the house is clean and tidy: it must also be bare, if possible, but not empty. This means that it needs to be depersonalized, that is, to eliminate all those characteristic elements of the person who has experienced it previously. The ideal is to shoot when the house has been partially emptied and the main objects and some details remain. Better avoid doing this when the rooms are completely empty: not only is the actual size of the apartment not rendered, but the photos will be buffers. Having reference points such as furniture is very helpful to the buyer.
Keep in mind that the photographs must be an advertisement for the apartment, so meet as many tastes as possible: they serve therefore few elements but ordered. Green light for some studied details, in particular the plants, which are always very appreciated.
Abundant with light
Photo Unsplash | Hutomo Abrianto
The more light the better: no one would like to move to a gloomy or dark environment, so it is very important especially if we have to sell or rent a small apartment, which is lit as much as possible.
All natural light sources must be at their maximum: pull up blinds and shutters, and above all taken in the morning by noon. Artificial light tends to alter the colors of the room, but if well studied it can help us by showing the lighting potential of even a small apartment; mixing natural and artificial is the best solution. Never use the flash.
One tip is to arrange digitally always photographs before publishing them, adjusting the light and balancing the white in order to return an image as faithful as possible.
Photograph the whole environment
Photo Pexels | Max Vakhtbovych
When taking pictures, you have to stand in the (strategic) corner of one of a room so as to include all space, returning an image as complete as possible. The camera is to be positioned horizontally and never vertically, so as to convey breadth and breath; using a tripod is recommended.
In the event that a room is particularly small, such as the bathroom, and the light is not favorable to us, ci can focus on some particular details, obviously the most beautiful, but still trying to respect the real dimensions and characteristics of the room. In fact, you have to be careful: those who see the photo might think that the whole room has been omitted both because it is not particularly beautiful and because you want to mask any defects or particularly ugly parts. You have to find the right balance.
Include balconies and windows
Photo Pexels | George Bek
If we have a particularly interesting view this should not be forgotten, so we include balconies, windows and everything they show if this is worthy of interest. In the city you can immortalize the period houses of the street, or the natural beauty that you can see, a detail that acquires even more weight when it comes to holiday homes. In this case, sight is very important and gives even more value to the home as a pleasant environment in a holiday context is highly sought after by buyers. If you can see the sea or the mountains from your home, remember not to hide them!
The entrance also wants its part
Photo Pexels | Meruyert Gonullu
To best complement your ad, it is important photograph the outside of the house as well. Even better would be to include in the photographs section the entrance, the entrance hall, the landing and any other spaces such as the garage or the cellar. In this way it will be as truthful as possible: the buyer will find himself in front of a serious seller / tenant and will choose your apartment even more consciously.
If it is then placed in a period context, perhaps photographing the building in all its completeness could make up for a small and not particularly bright apartment: nothing should be left to chance.
