Renato Bialetti died, owner of the homonymous company. The 93-year-old entrepreneur is the real ‘little man with a mustache’, the icon that made the mocha famous all over the world. In fact, the figure / caricature that we find on the brand’s products is inspired by him. Renato Bialetti he inherited his job from his father, who invented the coffee machine in 1933 in Omegna. After the Second World War, he took over the reins of the family business and led it to success, increasing industrial production and investing heavily in advertising. These were the winning keys of a brand that is still among the most loved today, not only in Italy, but all over the world.
Thanks to the investment linked to the image of Bialetti kitchen accessories, the company has enjoyed great success. Much of the credit also goes to the drawing that the cartoonist Paul Campani invented for the advertising broadcast during Carosello in 1953: he was inspired by Renato Bialetti to create the little man with a mustache now known all over the world. His Moka today is an art object, which is even exhibited in museums, such as the MoMA in New York and the Triennale design museum in Milan.
Renato Bialetti died, owner of the homonymous company. The 93-year-old entrepreneur is the real ‘little man with a mustache’, the icon that made the mocha famous all over the world. In fact, the figure / caricature that we find on the brand’s products is inspired by him. Renato Bialetti he inherited his job from his father, who invented the coffee machine in 1933 in Omegna. After the Second World War, he took over the reins of the family business and led it to success, increasing industrial production and investing heavily in advertising. These were the winning keys of a brand that is still among the most loved today, not only in Italy, but all over the world.
Thanks to the investment linked to the image of Bialetti kitchen accessories, the company has enjoyed great success. Much of the credit also goes to the drawing that the cartoonist Paul Campani invented for the advertising broadcast during Carosello in 1953: he was inspired by Renato Bialetti to create the little man with a mustache now known all over the world. His Moka today is an art object, which is even exhibited in museums, such as the MoMA in New York and the Triennale design museum in Milan.
