When psychology, neuroscience and design meet, the neurodesign, a discipline that studies the best way to furnish, create objects, graphics and furnishing accessories. The founding philosophy is to designing based on the concept of well-being of the end user.
Darren Bridger is one of the leading exponents of this current: in his book Neuro Design: Neuromarketing Insights to Boost Engagement and Profitability he explains theories and principles of design and neuromarketing. In fact, communication is also part of the fields touched by neurodesign, as brands are constantly looking for effective advertising techniques.
As far as furniture is concerned, there are several architects and designers who follow this discipline, such as Japanese Oki Sato or the Swedish Isabelle Sjövall, author of two books on the subject: Neurodesign and Designfulness.
How to furnish the house
To arrange the furniture, choose the colors and accessories, direct the lights according to neurodesign, obviously you have to follow rules.
In general, one must take into account how the human brain interprets stimuli, associates shapes and colors, conceives beauty. Not everyone has the same tastes and the same concept of harmony, so you have to study every single case, but there is a strong common basis. Here are the main rules.
Less is more
A concept that is the basis of many design philosophies, especially contemporary: the fewer objects, decorations, trinkets there are, the more our mind he will perceive that as a safe place, easier to “interpret” because it lacks an excess of details.
Beauty is symmetry and fluidity
Our brain consider everything symmetrical to be beautiful, especially if placed vertically. In addition, the harmonious, fluid and logical arrangement of the furniture. All this happens because we are programmed to “save” energy, so where the situation is easy to understand and analyze, that place is automatically associated with a safe and harmless place, that is what should be the home.
No to edges
Although the industrial style is all the rage, with its clean and cold lines it goes against the principles of neurodesign. In fact, we read a large number of edges as a danger. To make a room relaxing and welcoming, it is better to make curved lines or objects with rounded corners prevail.
Colors and lights
We are naturally attracted to contrasts, to colors strong and on, but you have to know how to calibrate them. We must evaluate how and where the mind goes stimulated and when the relaxation of thoughts is encouraged. The study of colors is personal, since it follows tastes and dispositions, but has common starting principles.
Well-being then passes through light: the protagonist must be the natural one, while the artificial one must adapt to the different hours of the day. The ideal is white for the rooms frequented in the morning, while the most frequented one yellow it is suitable for the afternoon and evening, accompanying towards sleep.
Recognizability
Another element not to be overlooked is the individual’s perception of the various objects. Everyone has a personal concept of “home” properly understood as a place of the soul, made of security but also memories. The environment must also know how to respect the experience of those who live there, choosing an aesthetically pleasing furniture that also knows how to give well-being.
When psychology, neuroscience and design meet, the neurodesign, a discipline that studies the best way to furnish, create objects, graphics and furnishing accessories. The founding philosophy is to designing based on the concept of well-being of the end user.
Darren Bridger is one of the leading exponents of this current: in his book Neuro Design: Neuromarketing Insights to Boost Engagement and Profitability he explains theories and principles of design and neuromarketing. In fact, communication is also part of the fields touched by neurodesign, as brands are constantly looking for effective advertising techniques.
As far as furniture is concerned, there are several architects and designers who follow this discipline, such as Japanese Oki Sato or the Swedish Isabelle Sjövall, author of two books on the subject: Neurodesign and Designfulness.
How to furnish the house
To arrange the furniture, choose the colors and accessories, direct the lights according to neurodesign, obviously you have to follow rules.
In general, one must take into account how the human brain interprets stimuli, associates shapes and colors, conceives beauty. Not everyone has the same tastes and the same concept of harmony, so you have to study every single case, but there is a strong common basis. Here are the main rules.
Less is more
A concept that is the basis of many design philosophies, especially contemporary: the fewer objects, decorations, trinkets there are, the more our mind he will perceive that as a safe place, easier to “interpret” because it lacks an excess of details.
Beauty is symmetry and fluidity
Our brain consider everything symmetrical to be beautiful, especially if placed vertically. In addition, the harmonious, fluid and logical arrangement of the furniture. All this happens because we are programmed to “save” energy, so where the situation is easy to understand and analyze, that place is automatically associated with a safe and harmless place, that is what should be the home.
No to edges
Although the industrial style is all the rage, with its clean and cold lines it goes against the principles of neurodesign. In fact, we read a large number of edges as a danger. To make a room relaxing and welcoming, it is better to make curved lines or objects with rounded corners prevail.
Colors and lights
We are naturally attracted to contrasts, to colors strong and on, but you have to know how to calibrate them. We must evaluate how and where the mind goes stimulated and when the relaxation of thoughts is encouraged. The study of colors is personal, since it follows tastes and dispositions, but has common starting principles.
Well-being then passes through light: the protagonist must be the natural one, while the artificial one must adapt to the different hours of the day. The ideal is white for the rooms frequented in the morning, while the most frequented one yellow it is suitable for the afternoon and evening, accompanying towards sleep.
Recognizability
Another element not to be overlooked is the individual’s perception of the various objects. Everyone has a personal concept of “home” properly understood as a place of the soul, made of security but also memories. The environment must also know how to respect the experience of those who live there, choosing an aesthetically pleasing furniture that also knows how to give well-being.
